frictionfixers

Under Performing Product Report

Get a professional-grade product performance audit every Monday – without the £50k analyst salary.

Stop Guessing. Start Fixing. Standard Google Analytics reports give you a lot of data. Without an analyst that can be challenging to make sense of. This report tells you which products you’re losing money on. We pinpoint the exact products in your catalog that are mathematically underperforming.

“My Conversion Rate is 3%… is that good?” In a standard GA4 report, a product with 1 visitor and 1 sale looks like a “Top Performer” (100% conversion). Meanwhile, a high-traffic product that should be your bestseller might be underperforming at just 0.5% – costing you thousands in “hidden” lost revenue.

To find truly underperforming products, you need a data scientist to run complex statistical “Confidence Intervals” to separate luck from actual performance.

Our engine acts as your dedicated retail analyst. Every week, it pulls your raw data into a private BigQuery environment and applies the same statistical method used by giants like Amazon and Reddit to rank “quality”.

• Cuts the Noise: We filter out the “lucky” low-traffic products so you only focus on where the big money is.
• Category Benchmarking: We don’t just compare a ‘Socks’ conversion to a ‘Laptop’ conversion. We rank products against their own category peers.
• Pro-Grade Insights: You receive a clean, actionable Looker Studio dashboard, every week, that identifies your “High-Priority Friction” items.

Features

• Weekly Monday Refresh: Start your week with a fresh “Hit List” of products to optimise.
• Rolling 28-Day Window: Always look at enough data to be certain, but stay current with recent trends.
• “Fix-Ready” View: We don’t just give you a table. We highlight the “Reliability Score” so you know exactly which products to edit first.
• No Technical Skills Needed: We handle the Python, the SQL and the BigQuery. You just look at the report.

How It Works: 3 Simple Steps

1. Subscribe: Choose your plan and complete our secure checkout.
2. Access: You’ll get an instant guide in your inbox on how to add our secure Service Account to your GA4 (takes 2 minutes).
3. Get Your Link: Within 24 hours, your private, encrypted dashboard link arrives in your inbox.

FAQ’s

• “Can’t I just see this in GA4?” No. GA4 does not offer Wilson Score statistical modeling or automated category-median benchmarking out of the box.
• “Is my data safe?” 100%. We use Google-Cloud-encrypted pipelines and only request “Viewer” access. We never see your customers’ personal names or addresses.
• “What if I have 1,000s of products?” Perfect. That is where our engine shines. It’s designed to find the “needle in the haystack.”